Why Mood Boards Are Important?

Mood boards are not just a simple collage that brings our mental images into the real world. Mood boards actually serve a much bigger role – they are used to organise thoughts and make sure we stay on track with our project.

Mood boards serve the following purposes:

• Inspire: Mood boards serve as a source of inspiration, especially early in the project. They are a visual representation of our ideas and concepts and can be used to help us find direction and the design style we want to work towards.

• Remain consistent: Mood boards will help us stay on track during the design process and remain consistent with our design ideas and colour schemes.

• Communicate ideas: A mood board is a valuable tool to communicate our ideas to other team members, stakeholders, or people interested in the project.

Advantages of a Mood Board

Here are some advantages of using a mood board to convey our ideas:

• Defines the direction of the project. This is done through the use of images, colour palettes, descriptions and patterns.

• Ensures everyone remains on the same page. When graphic designers work with an existing brand, they make use of mood boards to ensure the entire team knows what is happening. This avoids any future misunderstandings.

• Visualise the end result. For larger projects, we can create a few mood boards with different feels to find the visual landscape that suits the project the best.

• Helps us if we run out of ideas. Mood boards serve to inspire and will clear up any artist block we may experience.

• We can embrace our own style. Whether we use our own photos or pull images from the internet, creating a mood board for a design project will help us to express our creativity freely and find our own unique design style.

Creating Mood Boards

When it comes to mood boards, there are no right or wrong ways to go about creating one. Whether physical or digital, mood boards are easy to create and maintain.

Here are some applications and online tools that can be used to create digital mood boards:

• Adobe Photoshop, Adobe Illustrator

• Pinterest

• InVision

• Google Slides

• PowerPoint

Click here! To learn 10 Steps for Creating a Mood Board.